Do I really need a professional business portrait?
If you are trying to convey to your client that you are professional – then the answer is yes. A selfie or amateur photograph can unintentionally signal to your client that your business is unprofessional and/or unreliable. In the digital age – everyone is researching your company and making judgments on your business before they pick up the phone. Remember you only have one chance to make a first impression!
How often do I need a new portrait?
We recommend every 3 to 5 years. It is important that you look like your business portrait – otherwise, you give your potential clients reason to second-guess you. New glasses, different hair and getting better looking are the most common reasons to have your portrait updated!
What kind of portrait do I need?
A professional headshot is the number photograph you need to have in your PR kit. We suggest this photograph first, and if the budget allows, then we can discuss the other photographs that make the most sense for your business.
How many photos do I need?
It really depends on the type of business you’re in.Many of our self-employed clients will come in for a combo of a headshot and either a character or story-telling image. Our CEO’s, Founder’s and Executives will often leave with two different expressions; an “internal” photograph (for use with staff or happy news) and an external photograph that has a more neutral expression (better for press releases etc.).
Many of our self-employed clients will come in for a combo of a headshot for linkedin, facebook etc. and either a character or story-telling image for their bio page.
Our CEO’s, Founder’s and Executives will often leave with two different expressions; an “internal” photograph (for use with staff, happy news, public speaking) and an external photograph that has a more neutral expression (better for press releases etc.).
If you are working with a smaller budget – we recommend that everyone have a professional headshot. The character and story-telling photos can be more interesting – but they are meant to accompany the classic headshot – not replace it.